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The world's first peer-to-peer lending platform Zopa has rebranded itself today. The new Zopa colour scheme is teal, dark blue, and red. The logo is remarkably similar to that of Landbay without the border. This is the first major rebrand of Zopa which launched in 2005 with a dynamic logo, but dropped this in 2008 for a static logo.
Initial reactions were mixed on the P2P Independent Forum, with one lender writing:
Is it actually as bad as I think it is? Or am I simply reacting badly because I am unused to it?
Another lender wrote in reply:
No, it is worse. Presumably they got in some 14 year old wanne be hipster consultant rather than a grown up for the design. I expect it might appeal to day-time TV watching potential borrowers though.
There were a number of noticeable errors on the website with broken links and words overlapping!
Here is the email send to lenders this morning:
We're thrilled to unveil our brand new look.
We're on an exciting journey to offer a wider range of products: and we wanted to update our look and feel to reflect who we are and what we offer, now and in the future.
This fresh new identity will give us a springboard for our plans to bring our products to even more people in the UK, and create radically personalised services that will help them fully realise their financial potential.
While a lot has changed – a bold new logo, icons, and tone of voice – our products still work in exactly the same way.
You can read more about these changes on our blog.
We want to hear from you: if you have any feedback on the new look Zopa, let us know.
Further reactions and comments coming up...