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Comment from: Rodney Buckland [Visitor] Email
Rodney BucklandWhile I agree that 'innovative products', 'targeted marketing', 'promotions' and 'keeping trust' are important enablers of success in the P2P/P2B domain, I would add
'relative advantage', '(lack of) complexity' and 'compatibility (with other successful providers and with user needs and wants)' to the mix.
Zopa and Ratesetter perform very well in my additional criteria. Yes-Secure/Encash doesn't seem to have a clue, and there is no sign that the management want to learn. Sadly, when Yes-Secure ceases trading - as it almost certainly will - it's going to have a significant negative impact on this young sector.
15/06/12 @ 16:23